Transparent Analytics with Measurement Frameworks

Build powerful measurement frameworks to ensure transparency and results

Measurement frameworks are a roadmap for success

When we build measurement frameworks together, we construct a universal roadmap for analytics work. The structures and milestones specified in measurement frameworks means analytics results that are replicable, scalable, and interpretable on a wide scale.

Starting without a measurement framework

Embarking on an exploratory project without a measurement framework is like going on a hike without a map or compass. While there are known markers on the trail, losing sight of them and getting lost means you have no backup method to safety. Without a measurement framework, it’s easy to get lost in the analysis (think: analysis paralysis). A measurement framework grounds analysts and stakeholders in key methodologies and priorities while mitigating the risk associated with reprioritizing projects and pivoting quickly.

Standardization without losing creativity or agility

In the years I’ve worked as an analyst, I’ve seen teams struggle with standardizing analytics practices without losing creativity or agility. The fact is that any form of standardization means giving up some measure of free reign on current and future work. But this can be highly beneficial for scaling analytics and bringing new team members into the fold.

A measurement framework is a key artifact that integrates team practices with stakeholder needs. It anchors the work from contributors so that outputs and deliverables are easy to interpret and replicate. Having a standard of measure means the team can evolve without losing valuable historical context.

Building a measurement framework together

A measurement framework starts with a cohesive vision and clear company goals. Organizational metrics and measurement practices are then crafted to support the vision and goals. Measurement frameworks can start small and subsequently grow as companies evolve. There are a multiple approaches to crafting a measurement framework, but two key components are collaboration and documentation. Focus groups, interviews, and brainstorms are just a few tactics to uncover the best measurement framework for everyone.

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